Web 2.0 is the second-generation of internet-based services such as Rich Internet Applications, social networking sites, wiki, online collaboration, audio-video streaming, and communication tools. It is an outcome of an open source community efforts to emerge as a new business trend where business can take a new shape for all its users. In other words, it is the business revolution in the computer industry caused by the move to use internet as a platform to achieve ends and get even better when more people uses the services. The classic examples are blogs and social networking websites.
As we have seen that Internet has changed the face of the business world and is dominating each and every aspect of business, the need to have an effective web 2.0 site has increased among companies. In today’s internet-driven world, a company’s web site has become critical to its ability to compete and succeed. New technologies have provided the much needed push to increase the workability of sites. It can be said with respect to newer technologies that Web 2.0 websites have allowed users to do more than just retrieve information. Users can own the data on a Web 2.0 site and exercise control over that data. These sites have an “Architecture of participation” that encourages users to add value to the application as they use it. This stands in contrast to very old traditional websites, the sort which limited visitors to viewing and whose content only the site’s owner could modify. Web 2.0 sites often feature a rich, user-friendly interface based on Ajax, Flex or similar rich media. These sites have the advantage social-networking aspects.
If you ask us what we have achieved with web 2.0, then we can proudly say that we have understood the importance of web 2.0 exactly as it should be and are currently reaping the benefits by building innovative interfaces with most-hyped technology like Ajax, ASP.NET 2.0, CSS and XML. We are using this technology to deliver web-enabled front-ends for complex applications. Through this, we have improved end-user productivity and also bettered customer feedback.